There’s now one independent web site for Australian cablers, and that will be a game changer as the NBN reaches all our homes and businesses.
NECA and the industry cabling registry ACRS, are pleased to have been involved in the development of a single go-to site for cablers interested in maximizing their revenue from work generated by the NBN.
Despite all the millions of words that have been written about the National Broadband Network, the public is still confused about what it all means to their homes.
In fact in research just done by the International Copper Association Australia (ICAA) showed over two thirds of people said they don’t know when they’ll get the NBN and nearly the same numbers said they don’t know where to go for more information.
Same story when they asked people how the NBN’s fibre broadband will connect to their homes. Most people it appears don’t know what will happen to services like telephones or the internet when the NBN fibre box is connected to the side of their house or if they have to do anything to their internal wiring to make sure their home technology works the way it should.
In other words people are keen for advice about home technology, but don’t know where to go to get it. And that’s great news for cablers.
One site to explain it all
The roll out of the NBN is both a once in a lifetime event in Australia and a major business opportunity. Which is why a number of industry groups, training organizations and leading companies have come together to establish one independent web site-www.registeredcablers.com.au-to both provide information to consumers and make it easy for them to locate a cabler should they need more help.
For the public the site provides simple to follow sections on the NBN, the responsibilities of the key players when it comes to connecting the NBN to homes, the range of home networking technologies, who cablers are and how to reach them via a quick post code search.
The site also has a very simple consumer message about possible action at home. While the first step will always be to contact telephone or internet service providers, the public still has a lot of choices that the site summarises as-do nothing, do a little or do a lot-with quick links to what they mean.
For cablers the site is a one stop resource and calling card. All cablers wishing to participate can simply go to the site, select the industry button at the top and follow the links under the heading “Cabler”. As long as you have a current registration you’ll be able to register your company and/or employers details so that the public can find you. You will also be able to grab marketing material and technical bulletins as they occur.
Selling the message
If the householder research the ICAA just did shows anything it’s just how much of a challenge it is to get information out to the public. Cablers right round Australia are only too aware of that problem, but all the groups behind the new site are hoping that by combining our efforts the Australian cabling industry will have a much louder voice.
One of the biggest priorities behind this new initiative is to improve the knowledge of consumers about the NBN while getting them to think, plan ahead and hopefully take some action to make the most of much faster broadband at home.
While the industry-and no doubt every cabler out there-would generally tell consumers that if they can wire their homes while building or renovating then they should because it’ll make high speed broadband work much better. A lot of people however, can’t or won’t opt to do more than rely on wireless, but even here they can do with some sensible advice from a cabler.
This new site is a big step forward for the Australian cabling industry which by and large is made up of fairly small companies or even sole operators where the resources to advertise are generally pretty limited. Not only will the new site get backing from all the industry players involved, but is designed to help individual cablers get out to the consumers in their suburbs and regions with media and marketing material.
Luckily for cablers the public seems ready to listen to what they have to say. More than half the people in the ICAA sample said they would like to talk to a cabler to find out about costs and options when it comes to the NBN, even if a lot weren’t sure how to find one. Now they will.
So, visit the site today at www.registeredcablers.com.au and maximize the NBN opportunities for your business.